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State of the Art Online Surveys
We program surveys on a variety of platforms that allow us to meet your needs through (among others):
- Split screen capabilities
- Survey customizations
- Flash and mapping features
- Advanced logic
- Skip patterns
- And many more... Virtually any question-type can be created to further
customize your survey.
Our Conjoint survey programming capabilities include:
- Adaptive Conjoint Analysis (ACA)
An interactive interview intelligently adapts questions based on a respondent’s previous answers. We can explore "what if" scenarios for pricing, product formulation, or marcom. We can study up to 10 attributes, and each attribute can include up to 15 levels of "intelligence".
- Choice-based Conjoint (CBC)
We can base your questionnaire around respondent preferences as well as rankings. They can choose "None" rather than rank a list of products with no appeal. We can capture lack of demand for a more accurate portrait of actual marketplace behavior.
Mobile Data Collection
This tool allows for more flexibility
in reaching respondents in today's world where more people are dropping
landlines and respondent rates are falling. Tapping into the vast number
of cell phone users for a study further allows for "any time, anywhere" access
to hard to reach panels while our unique process takes advantage of existing and
widely-deployed technology enabling participant engagements and media to be
associated with specific surveys.
- Comprehensive CAMI™ solution for conducting surveys using cell phones and the wireless web
- Full support for all devices, all networks worldwide
- Formats to all cell phone screens automatically
- Does not require a high-speed network to operate at satisfactory speeds
- Provides error recovery in the event of dropped calls
- Most importantly: Supports a majority of functions available in traditional web survey
Advanced Online
Reporting
With our system it is possible to delve deeply into data
starting from when your project is still in field. Standard capabilities
include:
- Survey Frequencies
- Topline Reports
- Charts & Statistics for all data points
- Drilldown
- Quota Monitors
Generate Tables On the Fly
Part of the online reporting capabilities package, it is simple to create
your banners and crosstabs online complete with stat-testing
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