WHAT is it?
Rockhopper Research offers a suite of rich media applications that include interactive visuals, streaming video and 3D virtual environments. We use simulated consumer environments and multimedia stimuli to create virtual shopping and media delivery scenarios. Our virtual testing toolkit employs a combination of visuals, sounds, and text to present everyday situations to respondents.

WHEN should you use it?
To identify which new products will succeed in the marketplace.
Product Development
Use compelling visuals to test earlier and more often in the product cycle.

• Package testing
• Product testing
• Feature testing
• Price point testing
• Label testing

Product Positioning
Immerse research participants in a virtual shopping experience that's more life like.

• Shelfset positioning
• Feature / price optimization
• Category optimization
• Packaging recognition
• POS/In-store promotions
• Cannibalization

HOW does it work?

• Virtual environments -- Simulates consumer environments on common desktop PCs. Respondents can engage in realistic shopping experiments in virtual environments such as drug store, supermarket, or your own custom-designed environments.
• Data is collected in real-time, so we can deliver results almost immediately after your study has begun. This allows for topline analysis and even fine-tuning of respondent profiling techniques throughout the duration of the study. Data can be delivered in custom or industry-standard formats.

WHY should you use it?
Rather than respondents interacting with vague concepts, Rockhopper Research can present realistic concepts as stimuli, with measured responses and accurate data gathering.
It gives you the ability to place your product on the shelf, alongside existing brands in a virtual environment. You'll be able to acquire information about their preferences, tastes and behaviors. It's faster, easier, and far more versatile than traditional research methods.
Use compelling visuals to test earlier and more often in the product cycle.

• Increase participation rates. Respondents have a greater preference and higher participation rates toward visual testing
• Test more factors
• Gain deeper insight by adding rich media to your research
• Because it's internet-based technology, you can test with more markets and a broader spectrum of respondents without the time and expense of traditional field research.