Filling a Need
If you are going to start a new company in a relatively mature market—as we did in 2005—you had better not be a “me too” firm. To succeed, you need to be well-positioned to fill an unmet need. We’ve seen the market research industry become increasingly stratified over the last decade. The full-service sector has gone through a significant consolidation trend with giant research companies now employing thousands of people in the U.S. and worldwide. Huge staffs of junior-level analysts churn out reports and syndicated research packages. At the other end of the spectrum there has been a proliferation of boutique firms specializing in a narrow vertical market or a specific research tool.

Our vision is to provide our clients with access to both top research professionals and a broad scope of the most innovative research technologies. Specifically, we have organized ourselves around a concept, not a technique or a monolithic plan: We want our clients to make smart decisions based upon timely, targeted and insightful market intelligence.

It’s About the People
We can realize this vision—only the smart survive—by combining a core group of research professionals led by established industry veterans. We then supplement this operating core with an extensive network of external resources.

We also pride ourselves in developing long-term partnerships with our clients. We function as an extension of your organization to ensure that the strategic objectives assigned to our team are met with the utmost professionalism.

The result is a niche where we reduce the uncertainty associated with our clients’ critical business issues through sharply-focused market intelligence. It’s about our ability to pull together the right people with the right techniques to arrive at the right decision.